Toast bread at 275F for 5 minutes or until inside is crispy.
While bread is toasting, combine pepper jelly and water in a small saucepan.
Heat until the jelly is melted and the water is combined. You can also do this in the microwave by mixing the jelly and water in a microwave-safe bowl and heat in intervals until melted and combined.
Top each half of the toasted bread with pimento cheese.
Spoon the warm jelly mixture over the pimento cheese.
Crush the potato chips in your hand and sprinkle over the jelly.
Cut across the loaf to slice into smaller pieces. Or you can just shove the whole thing in your mouth!
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Notes
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